The home services agency built on aligned incentives.
Tampa-based. Home services-only. Founded in 2020 by William Hamilton on one conviction. if our clients don't grow, we don't grow. We charge for results, not for effort.
Performance-first marketing with a firm identity.
ServiceLine is a Tampa-based marketing agency specializing in Pay-Per-Rank SEO and Google Ads for home service companies generating $1M+ in annual revenue. We help operators build predictable lead flow, protect their margins, and scale without burning out their teams.
We don't operate like a typical agency. We work with aligned incentives. you only pay for results that matter: rankings, calls, and booked jobs. No guessing games, no budget wasted, no inflated retainers. Just a clean system that scales with your business.
By combining high-level strategy with automated systems, we give home service businesses the infrastructure they need to scale from $1M to $10M. We operate with total transparency, treating your marketing budget as a precision investment designed to achieve one goal. market dominance in the cities you serve.
We're not just building another agency. We're building a multinational operation that contributes to the growth of the private and public sectors through the highest level of technology and marketing strategy. and we're doing it with the same foundation we started with: excellence, integrity, honesty, and quality.
Most agencies are built to extract. We're built to partner. If our clients don't grow, we don't grow. That's the only model that makes sense.
From a one-person shop in 2018 to 200+ home service clients today.
Steady, intentional growth. built on one thing: delivering what we promise.
- 2018How it all started
William Hamilton begins applying production and storytelling skills from a film background to home service marketing. and identifies a gap: operators were spending heavily with zero clarity on return.
- 2020ServiceLine is founded
After moving to Florida and getting married, William begins building the team. The vision: an agency that operates with the same excellence and integrity as the home service businesses it serves.
- 2022Google Partner status earned
Officially recognized by Google as a Partner agency. meeting performance, spend, and certification thresholds across Search, Performance Max, and Local campaigns.
- 2023Spectrum Reach + TAG Certified
Became one of the few home-service-only agencies with a direct Spectrum Reach (CTV / OTT) partnership and TAG (Trustworthy Accountability Group) certification for media buying.
- 202410-Day Boost launches
Released the 10-Day Boost. a free Google Business Profile sprint that pushes home service businesses into the local Map Pack in days, not months. Now run for 200+ contractors.
- 2025Pioneer access: ChatGPT Ads + Apple Maps Ads
Granted early-access to ChatGPT's pioneer advertising program and Apple Maps Ads. two channels almost no other home services agency can deploy yet.
- TodayOngoing growth + expansion
200+ home service businesses ranked, 4,700+ qualified leads generated, and now taking on larger projects. public-sector work, city-level development, and international expansion. Same growth mindset.
Strategy, innovation, and results. powered by the people behind it.
William Hamilton
Will started his career at 16 in high-stakes video production. weddings, music, live events. He brought that storytelling and systems mindset into home services and built ServiceLine on one principle: aligned incentives. If our clients don't grow, we don't grow.
Victoria Hamilton
Victoria runs the operational engine behind every ServiceLine client account. onboarding, fulfillment cadence, reporting, and the team rhythm that keeps campaigns shipping on time. She is the reason nothing falls through the cracks.
The ServiceLine way.
We work and do things with excellence. Here's what we're made of.
Results-driven
We're obsessed with measurable growth and ROI. If it doesn't drive results, we don't do it.
Strategic thinking
We don't just execute. we strategize. Every campaign is built on data, insight, and planning before a dollar is spent.
Partnership
We're not just an agency, we're a true partner in your success. We invest in your business like it's our own.
Integrity
We operate with honesty and transparency. We say what we'll do, then we do it. No marketing speak, no hand-waving.
Vetted by the platforms that power your pipeline.
Real numbers from real home service clients.
Talk to a real strategist.
Same-day response. No contracts. No marketing speak. just a real conversation about your business.