Google, Bing, and Yahoo
Full setup and management on all three. Bing and Yahoo together are about 8% of U.S. search, and most of your competitors leave them empty.
5.0 ★★★★★ on Google
Google Ads for Contractors
Show up first when someone is ready to book. We build and run your Google, Bing, and Yahoo ads through our Spectrum Reach partnership, with a $0 agency fee and call tracking from the first click.
Ad networks
Google
Bing
Yahoo
Introduction
What this campaign does
Someone types "plumber near me" and Google shows sponsored results first, above the map. Those spots go to the businesses running ads, and the person who clicks is usually ready to book.
This campaign puts you there. We build and run your ads on Google, Bing, and Yahoo, send the click to a page built to get the call, and track every call back to the ad that drove it. There is no agency fee, so your whole budget buys ads. Around $5,000 a month is common in a competitive metro, and we size it to your market.
More on how this works: our guides for contractors and how ads and SEO work together.
Sponsored
CCoastal Breeze ACcoastalbreezeac.com
AC Repair Near You | Book Online Today
Places
What's included
What is included in our Google Ads
Setup, management, tracking, and follow-up, with a $0 agency fee. Your budget goes into ads.
A landing page for the ad
A page built for the click, with the offer, reviews, and a call button up top. If the whole site needs work, see our websites.
Call tracking
Call tracking, GA4, and Tag Manager are set up before the first click, so every call is tied to the ad that drove it.
Spectrum household data
First-party Spectrum data on top of Google's targeting, so the ads reach homeowners by income, ownership, and replacement cycle.
Follow-up on every lead
Lead routing, an instant text back, and missed-call recovery, so a paid click does not go to voicemail.
One person on your account
A single point of contact who owns the account and your cost-per-lead targets.
Reporting
Reviews at 30, 60, and 90 days where we count calls, leads, and booked jobs, not clicks. See client results.
Want rankings that keep paying after the ads stop? Pair this with our SEO campaign.
How the money works
Your budget buys ads, not fees
$0 agency fee
Spectrum gives us a partner discount on the media we place, and that discount covers our management. No management fee, and no percentage taken from your ad budget.
How the partnership works →A budget sized to your market
Around $5,000 a month is a common starting point in a competitive metro. Some areas work near $4,000, and tougher markets may need $7,000 to $8,000 or more. We review your area first.
Get a budget for your market →
Google Ads (PPC) Campaigns Powered by Spectrum Reach
A paid click turns into a booked job when three things line up:
- The right search. Someone looking to hire, not to learn.
- The right page. Fast, clear, and one tap to call.
- A fast follow-up. Calls answered, leads texted back in minutes.
What we usually see
How paid search usually fails
Most ad accounts we audit spend on the wrong searches, lose part of the budget to fees, and skip half the search engines.
- Symptom 1
Budget on the wrong searches
Ads show for people looking for jobs, parts, or DIY help instead of someone ready to book. The money runs out before the right calls come in.
- Symptom 2
The agency takes 20% off the top
Many agencies charge a management fee or a percentage of the ad budget, so less of your money buys ads.
- Symptom 3
Bing and Yahoo sit unused
Together they are about 8% of U.S. search, often at a lower cost per click, and most contractors never turn them on.
How it works
The process, from audit to month 2
- Day 0
Audit
We review your ad history, tracking, and the searches that already bring you jobs.
- Day 1-6
Build
We build the campaigns, the landing page, and the call tracking.
- Day 7-10
Launch
Campaigns go live through Spectrum Reach's platform. Leads often arrive inside the first seven days.
- Month 2+
Improve
We cut what does not book jobs and push more budget into what does, with reviews at 30, 60, and 90 days.
Spectrum Reach partner
Google Ads through Spectrum Reach
We build and run your Google, Bing, and Yahoo campaigns through our partnership with Spectrum Reach, the advertising arm of Charter Communications.
- Every dollar of your ad budget goes into ads
- TAG Certified media buying through Spectrum Reach
- First-party household data layered on top of Google's targeting
- 30M+
- Spectrum households Direct connection via Charter Communications
- 91
- Markets Across 36 states
- 70+
- Data partners Powering 1,000+ addressable audience segments
Spectrum Reach figures from spectrumreach.com.
Why it matters
Why ads and SEO run together
Ads bring calls this week. SEO takes longer, and keeps bringing calls after you stop paying for clicks.
Running both on the same searches means you show up twice: the sponsored result at the top and your listing in the map. The ads also show which searches turn into booked jobs, so the SEO work goes after the ones that pay.
That is why we plan them together. Most shops start with ads for speed and build SEO under them, then shift budget as the rankings come in.
- Week 1 The buildCampaigns, the landing page, and call tracking
- Days 1–7 First leadsOften within the first week, sometimes the day after launch
- Day 30 First reviewCut the searches that don't book jobs
- Day 60 Second reviewMove budget toward what books
- Day 90 Third reviewSet the plan and budget for the next quarter
What to expect
What you can expect over time
The first week is the build: campaigns, the landing page, and call tracking. Leads usually arrive within the first seven days of launch, sometimes the day after.
The first 30 days are a ramp while the account collects data. Performance usually keeps climbing after that, as we cut the searches that do not book jobs.
We review at 30, 60, and 90 days. If you already run ads, we coordinate the hand-off so there are no empty days between campaigns.
Measuring success
How success is measured
We agree on what should move for your shop: calls, cost per lead, and booked jobs. Clicks and impressions are how we steer, not how we report.
Call tracking starts before the first click, so every call is tied to the search and the ad that drove it. At each review we look at what booked and move the budget toward it.
- Calls Tracked from every ad
- Cost per lead Against the target we set
- Form fills From the landing page
- Jobs booked Counted with you
- Reviews at 30, 60, 90 days What to cut, what to grow
Leads from Google Ads Last 90 days
Example view- 142
- Leads
- 51
- Jobs booked
- $186K
- Booked revenue
- $147
- Cost per job
| Lead | Job | Stage | Value |
|---|---|---|---|
| Maria G.Call · AC repair ad | AC replacement | Booked | $9,800 |
| Derek P.Form · Landing page | Tune-up + repair | Booked | $640 |
| Alicia R.Call · Emergency ad | New system quote | Estimate | $12,400 |
| Tom W.Call · AC repair ad | Not cooling | New | — |
An example of the report you get. Sample numbers, not a client's.
Case studies
Campaigns we have run
Right fit
Is Google Ads the right fit for you?
Google Ads works best if you run a home service or contracting company, usually around $1M or more, you want calls this month, and you can fund an ad budget sized to your market. See the trades on Industries.
If you would rather build calls that keep coming without paying per click, we talk through the SEO campaign on the same call.
Book Strategy Call
Frequently asked
Questions, answered
How is your Google Ads pricing different from traditional agencies?
Traditional agencies often add a management fee or take a percentage of the media budget. Spectrum gives us a partner discount on the media we place, and that discount covers our management work. That is why we can charge a $0 agency fee without pulling money away from the campaign.
What's the minimum spend?
It depends on the market. Around $5,000/month is a common starting point in a competitive metro, while some service areas can work closer to $4,000 and tougher markets may need $7,000–$8,000 or more. We review the area first and recommend the budget the market actually calls for.
What makes your targeting better?
Our partnership with Spectrum Reach gives us first-party household data, layered with AI-powered real-time optimization. Ads deploy across Google, Bing, and Yahoo so we capture search demand wherever it happens.
How quickly will I see results?
Leads usually arrive within the first seven days, sometimes the day after launch. The first 30 days are a ramp. Performance usually keeps climbing as the account accumulates data. We review at 30, 60, and 90 days.
What if I already have a campaign running?
That gives us useful history to work from. We review the past targeting, conversions, tracking, and attribution, then coordinate the handoff so our campaign can launch as the current one ends, without empty days. If the same budget still makes sense, our goal is to improve performance through stronger household data and tighter targeting.
More on the work: SEO for contractors and client results.
Google Ads · $0 agency fee
Ready to show up first?
On a 30-minute strategy call, we look at your market, your ad history, and the budget your area actually calls for.