Symptom 01
Budget on the wrong keywords
Match types are loose, negatives are missing, and you pay for tire-kickers.
We see this constantly ← All services Google Ads for contractors
Google Ads for contractors. $0 agency fee.
Multi-engine deployment across Google, Bing, and Yahoo. First-party Spectrum household data layered on top. Around $5,000/mo is typical. Leads often arrive inside seven days. Every dollar of your budget funds the campaign.
Multi-platform paid search
Google Ads
If this sounds familiar…
You're losing customers because the foundation is broken.
Symptom 02
The agency takes 20% off the top
Most agencies stack a fee on your media. Real budget hitting Google is smaller than you think.
We see this constantlySymptom 03
Bing and Yahoo sit unused
Combined they are about 8% of US search. Cheaper, less competitive, and ignored.
We see this constantly The honest answer
We've heard every objection. Here's how we answer each.
01 Common objection
I've been burned by an agency that charged a cut on top of my ad budget.
Our answer
Spectrum gives us a partner discount on the media we place, and that discount covers our management work. We do not add a separate agency fee or take a percentage out of the budget you set for the campaign.
02 Common objection
Google Ads is too expensive for me to make ROI.
Our answer
It gets expensive when targeting is too broad, irrelevant searches are not blocked, landing pages do not match the ad, or tracking is weak. We fix those pieces and keep shifting spend toward what is producing qualified leads.
03 Common objection
What if I already have campaigns running?
Our answer
We review the campaign history and coordinate the handoff so our ads can launch as the current campaign ends. The goal is a seamless transition with no empty days and stronger performance from the same workable budget.
How we run it
The whole budget buys media. The partnership pays us.
$0 agency fee. Around $5,000 a month is typical for a competitive metro. Leads usually arrive within the first seven days, sometimes the day after launch.
Why there is no management fee
We are a Spectrum Reach partner. The partnership returns a discount on campaign spend, and that discount is how we get paid. We do not add a fee on top of the media budget.
The first 30 days are a ramp
Performance usually keeps climbing as the account accumulates data. Timing depends on the trade, the market, the budget, and the quality of the campaign.
Reviews at 30, 60, and 90 days
Those reviews decide whether to increase the budget, reduce it because results are strong enough, expand targeting, or narrow it. The plan follows what we observe.
What you get
Everything included in Google Ads (PPC).
Built for Google Ads (PPC)
One service, every detail covered.
From kickoff through ongoing optimization, every part of the service is handled in one clear plan.
See pricingAd spend
By market
the budget is sized to the competition and opportunity in your service area
$5K/mo is a common starting point in competitive metros.
- Full campaign build and ongoing management
- Custom ad-optimized landing page
- Call tracking, GA4, and GTM setup
- Conversion tracking and automated follow-up
- First-party Spectrum household targeting
- Single point of contact through the whole campaign
- Zero agency fee, your full budget funds the campaign
How it works
From kickoff to results.
Clear milestones. Clear outcomes. A straightforward path from kickoff to launch.
01
Day 0
Review ad history
We review past campaigns, targeting, conversion tracking, and attribution to see what produced leads and where budget was lost.
02
Day 1-6
Build the campaign
Focused ad groups, clear keyword targeting, irrelevant searches blocked, and landing pages matched to each service.
03
Day 7-10
Launch + optimize
We launch across the selected search engines through Spectrum Reach's platform, with its household data layered into the targeting.
04
Month 2+
Improve from the data
As conversion data builds, CPL often improves and budget shifts toward the searches, services, and areas producing stronger leads.
From
$0 agency fee
Budget sized to your market
Spectrum gives us a partner discount on the media we place. That discount covers our management work, so we do not add a separate agency fee or take a percentage out of your ad budget. Around $5,000/mo is a common starting point in competitive metros, but we size the budget to the market.
What's included
- Full campaign build and ongoing management
- Custom ad-optimized landing page
- Call tracking, GA4, and GTM setup
- Conversion tracking and automated follow-up
- First-party Spectrum household targeting
- Single point of contact through the whole campaign
See all featuresShow fewer
- Zero agency fee, your full budget funds the campaign
Proof
See all case studies → Real results from Google Ads (PPC) clients.
General Contractor More in one month than all of last year
Kingdom Builders Co.
$129K
Biggest month ever
4.3×
vs. the entire prior year
#1
Local rankings across Topeka
Read case study
Roofing 50% revenue lift, 8 new field crew hired
Affordable Roofing Contractors
50%
Revenue increase
8
New field employees
Miami
Market
Read case study
HVAC 20% revenue lift, 60+ new Google reviews
Chicago Heating & Cooling 1 Corp.
20%
Revenue increase
60+
New Google reviews
New
Markets expanded
Read case study
Frequently asked
Questions, answered.
How is your Google Ads pricing different from traditional agencies?
Traditional agencies often add a management fee or take a percentage of the media budget. Spectrum gives us a partner discount on the media we place, and that discount covers our management work. That is why we can charge a $0 agency fee without pulling money away from the campaign.
What's the minimum spend?
It depends on the market. Around $5,000/month is a common starting point in a competitive metro, while some service areas can work closer to $4,000 and tougher markets may need $7,000–$8,000 or more. We review the area first and recommend the budget the market actually calls for.
What makes your targeting better?
Our partnership with Spectrum Reach gives us first-party household data, layered with AI-powered real-time optimization. Ads deploy across Google, Bing, and Yahoo so we capture search demand wherever it happens.
How quickly will I see results?
Leads usually arrive within the first seven days, sometimes the day after launch. The first 30 days are a ramp. Performance usually keeps climbing as the account accumulates data. We review at 30, 60, and 90 days.
What if I already have a campaign running?
That gives us useful history to work from. We review the past targeting, conversions, tracking, and attribution, then coordinate the handoff so our campaign can launch as the current one ends, without empty days. If the same budget still makes sense, our goal is to improve performance through stronger household data and tighter targeting.
Google Ads (PPC)
Ready to put Google Ads (PPC) to work?
Free 30-minute strategy call, with a same-day response. We'll walk through your goals, the opportunity, and whether Google Ads (PPC) is the right fit.