Symptom 01
You are not in the map box
Google shows three businesses. Most people call one of those three and never scroll.
We see this constantly ← All services SEO for contractors
SEO for contractors. Map Pack, organic, then booked jobs.
When someone in your area searches for the work you do, you show up in the map results and in the results below them. We rebuild the profile, clean up the citations, tune the site, and report it in calls and booked jobs.
Trusted networks
Google Map Pack
ChatGPT If this sounds familiar…
You're losing customers because the foundation is broken.
Symptom 02
Years of citation damage
Duplicate listings, wrong NAP, spam links. Cleanup is usually the largest piece of work.
We see this constantlySymptom 03
A strong profile, a weak site
Map Pack traffic lands on the website. A slow site wastes half the campaign.
We see this constantly What local visibility needs
Strong Map Pack rankings rest on three signals.
ReviewsRecent, credible customer proof
ActivityPosts, photos, and an active profile
ProximityA real location near the area you want to reach
The honest answer
We've heard every objection. Here's how we answer each.
01 Common objection
I've been burned by an SEO agency before.
Our answer
Fair. Most contractors have. We use weekly reporting and a live rank tracker so you see what is moving. If you choose the complimentary 10-day boost, you can test the work before starting a campaign.
02 Common objection
Is SEO actually worth it for a service-based business?
Our answer
For Map Pack ranking, yes. The phone rings from local search every day whether you invest in it or not. The only question is whether the lead goes to you or the business two ZIP codes over.
03 Common objection
What if Google changes the algorithm?
Our answer
We monitor search changes continuously and avoid shortcuts. When Google updates, we assess the data and adjust the campaign on your behalf while protecting the foundation that consistently earns trust.
How we run it
Cleanup first. Then the profile, the site, and the links.
Map Pack movement is typically visible in 30 to 60 days. The target is a top-three position on a primary query by day 90. That is a target, not a guarantee.
Build the strategy
Before we touch anything, we look at the current profile, citations, site, schema, backlinks, and the competitive picture in that market. The plan comes from what we find.
Clean up what is there
This is usually the largest piece of work and the least visible. Incorrect citations, duplicate listings, inconsistent NAP, spam links, and missing schema all have to be fixed. Google cannot trust a business it is getting conflicting information about.
Optimize the profile
Categories, services, service areas, hours, photos, and the ongoing signals that keep the listing healthy.
Build authority
Correct citations across the directories that matter, plus higher-tier placements when the market needs them. A strong profile pointing at a weak site wastes half the effort, so we usually push for a new website alongside the campaign.
Wire the measurement
Weekly reporting on rankings, calls, and booked jobs. A campaign we cannot measure is a campaign we cannot defend.
Optional accelerators
Add more pressure where your market needs it.
The $3,000 monthly SEO campaign is the foundation. These add-ons extend that campaign and are never sold on their own.
SEO add-on
Accelerated AI SEO
+$1,500
per month
Focused work to help ChatGPT, Perplexity, and Gemini understand, verify, and recommend your business.
- AI visibility and citation tracking
- Answer-engine-ready content and schema
- Entity and authority signals AI systems can verify
SEO add-on
Extra Link Building
+$1,500
per month
Additional link acquisition beyond what the core SEO campaign already includes, for markets where authority is the constraint.
- Higher link acquisition velocity
- Relevant local, industry, and editorial placements
- Best suited to highly competitive markets
Both add-ons require an active ServiceLine Pro SEO campaign.
Risk-free trial
10 days. Zero cost. Real ranking signals.
The 10-day complimentary boost is an optional way to see real ranking movement before deciding whether a full campaign is right for you.
What you get
- Targeted ranking signals on 10 keywords you pick with us
- Live rank dashboard from day one
- Same person on the kickoff call as on Day 10
- Everything completed during the boost is yours to keep
- Capped at 10 qualified contractors per month
![Local Rank Tracker geogrid for the keyword Deck Design showing Top-3 rankings across a client's market](/imagery/dashboards/geogrid-b-after.png "Real client geogrid for "Deck Design", Top-3 coverage")
Real client movement
Off the map, then into the Top 3.
A real plumbing client's Map Pack coverage across Tampa, mapped at campaign kickoff and again 45 days in. Reviews, fresh content, citation cleanup, and local authority work compound month over month to expand that Top-3 coverage.
Before Baseline geogrid · plumbing, Tampa FL
After Top-3 spreading across the grid
Real geogrids from a ServiceLine Pro client. Same grid, same market, 45 days apart.
How to read this map
Each number is your Google Maps position at that point in the service area.
1–3
Map Pack visibility
Customers can see you in the top three results.
4–10
Close to the Map Pack
You rank nearby, but below the three listings that win most clicks.
11–20
Low visibility
You are unlikely to be seen without a customer searching deeper.
20+
Not visible
Google is barely surfacing the business in this part of the market.
What you get
Everything included in SEO.
Built for SEO
One service, every detail covered.
Map Pack work, citation cleanup, on-page SEO, and weekly reporting in one $3,000/mo campaign. We usually recommend a new website alongside it.
See pricingTop-3 target
~44%
of local-search clicks go to the Map Pack Top-3
Below #3, the phone doesn't ring.
- Google Business Profile rebuilt and optimized for the Map Pack
- Website tuned for local rankings (technical SEO + on-page)
- Service and location pages built for broader organic searches
- Citation cleanup plan executed across the directories that matter
- Weekly GBP posts so the listing reads as active, not abandoned
- Authority links from real local sites: chambers, sponsorships, suppliers
- Editorial guest posts on industry and local media for topical authority
- Photo and video assets added to your GBP every month
- Live rank tracker, refreshed daily, shared with your team
- Monthly call with the person running your account
- Standard authority and backlink acquisition
Us vs others
What the $3,000 campaign actually includes.
| What you get | ServiceLine Pro | Typical agency |
|---|---|---|
| Weekly rank tracker | ✓ Live, shared with your team | A monthly PDF, if you get one |
| Reporting | ✓ Rankings, calls, and booked jobs | Rankings only |
| Trial before the campaign | ✓ Optional 10-day boost | Contract first |
| SEO product | ✓ One $3,000 campaign, Map Pack plus organic | Local SEO and site SEO sold apart |
| Who you talk to | ✓ Tampa owner who runs two shops | An account coordinator |
How it works
From kickoff to results.
Clear milestones. Clear outcomes. A straightforward path from kickoff to launch.
01
Day 0
Audit
Profile, citations, site, schema, backlinks, and the competitive picture. The plan comes from that, not a template.
02
Weeks 1–4
Clean up what is there
Fix conflicting NAP, duplicates, spam links, and broken schema. Google cannot trust a business it gets mixed signals about.
03
Ongoing
GBP, site, authority
Rebuild the profile, tune the site, and place citations and links that a local business should actually have.
04
Day 90
Review the target
Top-3 Map Pack is the target, not a guarantee. We measure progress in rankings, calls, and booked jobs, then set the next work.
From
$3,000/mo
One SEO product covering the Google Map Pack and organic results. AI SEO and Extra Link Building are optional +$1,500/mo add-ons and require an active SEO campaign.
What's included
- Google Business Profile rebuilt and optimized for the Map Pack
- Website tuned for local rankings (technical SEO + on-page)
- Service and location pages built for broader organic searches
- Citation cleanup plan executed across the directories that matter
- Weekly GBP posts so the listing reads as active, not abandoned
- Authority links from real local sites: chambers, sponsorships, suppliers
See all featuresShow fewer
- Editorial guest posts on industry and local media for topical authority
- Photo and video assets added to your GBP every month
- Live rank tracker, refreshed daily, shared with your team
- Monthly call with the person running your account
- Standard authority and backlink acquisition
Local SEO example
Map Pack visibility that turns into calls and leads.
Every active client sees this dashboard inside their portal. Anonymized example shown below.
The Map Pack · where calls and leads begin
Google Places results for an HVAC search
Map Pack rank + calls from GBP and website
Anonymized example. live data is reserved for active clients.
Map Pack rank · 30-day average#2
Day 1Day 30
Calls
89
Website clicks
+1,103
Reviews
+15
GBP call report · calls from the Business Profile
Real client month, pulled straight from Google Business Profile
Proof
See all case studies → Real results from SEO clients.
General Contractor More in one month than all of last year
Kingdom Builders Co.
$129K
Biggest month ever
4.3×
vs. the entire prior year
#1
Local rankings across Topeka
Read case study
Roofing 50% revenue lift, 8 new field crew hired
Affordable Roofing Contractors
50%
Revenue increase
8
New field employees
Miami
Market
Read case study
HVAC 20% revenue lift, 60+ new Google reviews
Chicago Heating & Cooling 1 Corp.
20%
Revenue increase
60+
New Google reviews
New
Markets expanded
Read case study
Frequently asked
Questions, answered.
How long until I see Map Pack movement?
If you choose the complimentary 10-day boost, it is designed to show early movement during that test. The full campaign works toward a Top-3 Map Pack target around 90 days, sometimes sooner in lower-competition markets. Rankings cannot be guaranteed, so we set expectations for your market on the strategy call.
Can you guarantee #1 rankings?
No, and walk away from any agency that does. We commit to a 90-day Top-3 Map Pack target with a live weekly tracker so you see progress in real time.
Am I locked into a contract?
No legal lock-in. We ask for a verbal 90-day commitment because SEO needs enough time to produce useful data. At three months, we can see what moved, what did not, and make an informed next decision. After that, the campaign is month-to-month.
Will I have to redo my website?
No. We can work with your existing site. We recommend the rebuild because it gives the SEO campaign a cleaner foundation and gives you a website that is much simpler to own, update, and keep forever.
How is this different from the last agency that didn't work?
You get weekly reporting and tracking down to calls, leads, spend, speed-to-lead, and conversion, not just rankings. That lets us diagnose the full marketing path and give specific recommendations. If you choose the complimentary boost, you can also test the work before starting a campaign.
What if Google changes the algorithm?
We avoid shortcuts and monitor search changes continuously. When Google updates, we assess the data and adjust the GBP, content, citations, and authority work on your behalf while keeping the campaign aligned with the signals Google consistently rewards.
Is site SEO included?
Yes. This is one complete SEO campaign, not separate local and site tiers. It includes Map Pack work, technical and on-page SEO, service and location content, and standard authority and backlink acquisition.
What add-ons are available?
AI SEO and Extra Link Building are each available for an additional $1,500 per month. Both require an active SEO campaign and are not sold on their own.
SEO
Ready to put SEO to work?
Free 30-minute strategy call, with a same-day response. We'll walk through your goals, the opportunity, and whether SEO is the right fit.