Symptom 01
Broadcast TV wastes most of the spend
You pay for impressions across an entire DMA. Most of those households will never need your service.
We see this constantly ← All services Connected TV / OTT
TV ads with the precision of digital.
We're a direct Spectrum Reach partner. Place your spot in front of homeowners on Disney+, Hulu, HBO Max, ESPN, MLB Network, HGTV, plus local Fox, NBC, ABC, and CBS affiliates, targeted by household, not by broadcast guess. Through Spectrum Reach, we hit nearly every major platform except Netflix.
Reach on the platforms homeowners actually watch
If this sounds familiar…
You're losing customers because the foundation is broken.
Streaming (CTV / OTT) Campaigns for Service Businesses
Symptom 02
Streaming gets sold as lead gen
Nobody watches a streaming advertisement and reaches for the phone. Selling it that way sets you up for disappointment.
We see this constantlySymptom 03
Too much frequency turns into irritation
Standard ad networks hammer the same household week after week. They start hating the brand.
We see this constantly The honest answer
We've heard every objection. Here's how we answer each.
01 Common objection
Streaming TV sounds expensive for a local business.
Our answer
This is typically $5,000 a month and up, through Spectrum Reach. It is for larger clients who can spend that without needing a traceable lead this month, and who understand why that is still worth doing.
02 Common objection
How do I know it's actually working?
Our answer
We report household reach and frequency. We do not pretend a streaming spot produces a same-day phone call. The point is repetition: five, six, or seven months later, when the household is ready, they already know the name.
03 Common objection
Why Spectrum Reach instead of YouTube/Hulu directly?
Our answer
Spectrum Reach is the partner with household-level targeting at the local level, meaning we can target replacement-cycle homes, not just zip codes. Direct buys at YouTube don't have that targeting granularity for service businesses.
How we run it
Branding, said plainly.
Custom pricing, typically $5,000 a month and up, through Spectrum Reach. This is branding rather than lead generation, and we state that directly.
Nobody calls from the spot
That is not how it works. Implying otherwise sets a client up for disappointment.
Repetition is the mechanism
A targeted household sees the advertisement, then sees it again, and again, with enough variation that it does not become irritating.
The payoff is later
Five, six, or seven months later, when the household finally decides to remodel the kitchen or build the pool, the first name that comes to mind is the business that has been there the whole time.
What you get
Everything included in OTT / CTV Streaming.
Built for OTT / CTV Streaming
One service, every detail covered.
From kickoff through ongoing optimization, every part of the service is handled in one clear plan.
See pricingReach lift
59%
incremental reach when CTV is added to local TV
Spectrum Reach partner · household-level targeting.
- Reach across Disney+, Hulu, HBO Max, ESPN, MLB, HGTV, and local network affiliates
- Household-level Spectrum targeting (income, ownership, cycle)
- TV-quality :15 and :30 spot production support
- Frequency capping and brand-safety controls
- Household reach and frequency reporting
- Storm and seasonal rapid-activation playbook
How it works
From kickoff to results.
Clear milestones. Clear outcomes. A straightforward path from kickoff to launch.
01
Week 1
Audience modeling
Spectrum's first-party household data shapes targeting by income, ownership, replacement cycle.
02
Week 2
Creative production
We help produce or adapt :15/:30 spots that feel premium, without the broadcast cost.
03
Week 3+
Multi-platform launch
Hulu, Roku, Fire, Samsung, Vizio, with frequency capping so the household sees you again without getting sick of it.
04
Months 5–7
Name recall
When the household finally decides to remodel or build, the first name that comes to mind is the business that has been there the whole time.
Custom engagement
Book Strategy Call.
Spectrum Reach minimum buy applies.
What's included
- Reach across Disney+, Hulu, HBO Max, ESPN, MLB, HGTV, and local network affiliates
- Household-level Spectrum targeting (income, ownership, cycle)
- TV-quality :15 and :30 spot production support
- Frequency capping and brand-safety controls
- Household reach and frequency reporting
- Storm and seasonal rapid-activation playbook
Proof
See all case studies → Real results from OTT / CTV Streaming clients.
General Contractor More in one month than all of last year
Kingdom Builders Co.
$129K
Biggest month ever
4.3×
vs. the entire prior year
#1
Local rankings across Topeka
Read case study
Roofing 50% revenue lift, 8 new field crew hired
Affordable Roofing Contractors
50%
Revenue increase
8
New field employees
Miami
Market
Read case study
HVAC 20% revenue lift, 60+ new Google reviews
Chicago Heating & Cooling 1 Corp.
20%
Revenue increase
60+
New Google reviews
New
Markets expanded
Read case study
Frequently asked
Questions, answered.
What's the difference between OTT and CTV?
Same thing, different angles. OTT (Over-The-Top) is the delivery method, content streamed over the open internet. CTV (Connected TV) is the device, smart TVs and connected sets. We buy across both as one integrated channel.
Is streaming actually measurable?
We report household reach and frequency. We do not pretend a streaming spot produces a same-day phone call. The point is repetition over five to seven months so the household already knows the name when they are ready to hire.
Why through Spectrum Reach specifically?
Spectrum's first-party household data is difficult to access anywhere else at the local service-business level. National platforms can target by ZIP code; Spectrum can refine campaigns using household-level signals, including likely replacement cycles.
What's the minimum budget?
Practical minimum is around $5,000/month for meaningful reach in a single metro. We size the right level based on your market and goals.
OTT / CTV Streaming
Ready to put OTT / CTV Streaming to work?
Free 30-minute strategy call, with a same-day response. We'll walk through your goals, the opportunity, and whether OTT / CTV Streaming is the right fit.