The challenge
Chicago Heating & Cooling was an established HVAC business in the Chicago metro doing solid revenue but stuck in growth. Their GBP had only 27 reviews despite years in business. Their Map Pack ranking fluctuated between 4 and 8 depending on the season. They wanted to expand into adjacent suburbs but didn't have the local SEO foundation to do it.
Our approach
- 01 Audited and rebuilt the GBP from scratch. every category, attribute, service, and post.
- 02 Implemented a review velocity system: SMS triggers post-job, email follow-ups, in-truck QR codes.
- 03 Built dedicated service-area pages for three target suburbs with proper schema and citation alignment.
- 04 Layered seasonal content modeling. peak summer cooling + shoulder-season tune-up campaigns.
- 05 Activated AI SEO base layer to capture LLM citations for HVAC queries in the Chicago metro.
The outcome
In year one, Chicago Heating & Cooling lifted revenue by 20%, added 60+ new Google reviews (taking them from 27 to 87), and successfully expanded into three new suburbs. Their booked-call rate doubled and their Map Pack ranking stabilized in the Top 3.
The combination of increased search visibility and a stronger reputation led to measurable growth across the board.
Search Console
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Search Console performance. Chicago Heating & Cooling.