24 search phrases ranked through the pandemic

The challenge

Beverly Hills Plastic Surgery operates in one of the most competitive cosmetic-surgery markets in the country. When procedure demand cratered during the pandemic, they needed to capture every remaining high-intent searcher. and outrank entrenched legacy clinics that had been on page one for a decade.

Our approach

1. 01 Built procedure-specific landing pages for the clinic's 24 highest-margin offerings. rhinoplasty, breast augmentation, facelift, mommy makeover, and more.
2. 02 Optimized the GBP with procedure-specific photos, before/afters, and surgeon-credential schema.
3. 03 Earned authoritative backlinks from Beverly Hills lifestyle and medical-industry publications.
4. 04 Ran retargeting campaigns to consultation-page visitors who hadn't yet booked.

The outcome

The clinic ranked for 24 high-intent procedure phrases through the heart of the pandemic and continued to convert organic traffic into millions in potential business. even when competitors were dark.

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In just six weeks, the company saw a dramatic shift in their market position: their average local search ranking skyrocketed from 18.0 to 2.4.