Map Pack #1 across two states in 90 days

The challenge

Bi-State serves 12 cities across the Missouri/Illinois border with one shared phone line and one GBP. They were ranking nowhere outside St. Louis proper, paying $90+/lead through a generalist PPC agency, and watching termite-season demand go to competitors with better local SEO.

Our approach

1. 01 Rebuilt service-area architecture: city-level pages for all 12 markets with localized content, FAQs, and reviews.
2. 02 Cleaned 80+ inconsistent NAP citations across both states.
3. 03 Implemented a post-job SMS review-request system to drive review velocity (target: 12/month).
4. 04 Restructured Google Ads geo-bidding by city tier. cut wasted spend in low-converting outer markets.

The outcome

Within 90 days, Bi-State Pest Control hit Map Pack #1 in 12 of their target cities, added 62 booked jobs per month from organic alone, and cut blended cost-per-lead by 38% versus the prior agency setup.