Three-week jump from #8.7 to top map spots

The challenge

A personal-injury law firm in Dublin was struggling to compete with established firms, stuck at an average local ranking of 8.7. the lower half of the map pack. In legal services, being visible the exact moment someone searches 'personal injury attorney near me' is the difference between a full caseload and an empty pipeline.

Our approach

1. 01 Targeted local optimization for 'personal injury attorney near me' high-intent queries.
2. 02 Rebuilt the GBP with practice-area schema, settlement-result snippets, and attorney-credential signals.
3. 03 Drove ranking signal into the top spots where high-value-case searchers were actively looking.

The outcome

In just three weeks, average local ranking improved from 8.7 to 4.0. The firm moved from the lower half of the map to top spots across Dublin, driving a surge in phone calls, consultations, and new case opportunities.

"

In just three weeks, the firm saw a dramatic shift in their market position: their average local ranking improved from 8.7 to 4.0.