The challenge
A local waste-management operator was buried at an average local-search ranking of 18.0. effectively invisible across their service area. Larger established providers were owning the map, and the company couldn't compete for the high-value commercial and residential accounts they needed to grow.
Our approach
- 01 Optimized local search signals specifically for the high-intent phrase 'local waste management service.'
- 02 Built service-area coverage to push Map Pack visibility to #1 and #2 spots across the entire geographic footprint.
- 03 Aligned the GBP and on-page content to convert high-intent searches into service requests and contracts.
- 04 Cut wasted spend on broad-match advertising and reinvested into ranking-driven local SEO.
The outcome
In six weeks, average local search ranking jumped from 18.0 to 2.4. The company moved from the bottom of the map to top spots across their entire service area. driving an immediate surge in phone calls, service requests, and new commercial contracts at a lower marketing cost than before.
Search Console
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Total impressions
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Average CTR
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Average position
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Clicks Impressions Last 30 days
Top queries Clicks Impressions
Search Console performance. Local Waste Management Service.