The challenge
Bay Area HVAC was a well-run Tampa HVAC business that had been stuck on page 2 of the local Map Pack for over two years. They had a prior agency that ran Google Ads and 'did SEO'. but couldn't move the needle on Map Pack placement, which is where 70% of HVAC service-call traffic actually originates.
Our approach
- 01 Diagnosed the root cause: GBP category misalignment, inconsistent NAP across citations, and weak review velocity.
- 02 Realigned GBP categories with their highest-margin service mix and rebuilt the GBP services taxonomy.
- 03 Cleaned up 60+ inconsistent citations across major directories and verified NAP everywhere.
- 04 Implemented a daily review-request cadence using their service-job CRM as the trigger system.
- 05 Activated weekly GBP posts with neighborhood-specific photos and offers.
The outcome
On day 67 of our Local SEO Campaign, Bay Area HVAC hit #1 in the Tampa Map Pack for their primary service query. well inside the 90-day target window. Within the first quarter, they captured 47+ additional booked calls per month at a CPL roughly half their previous Google Ads cost.
Search Console
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Clicks Impressions Last 30 days
Top queries Clicks Impressions
Search Console performance. Bay Area HVAC.