Your agency runs Meta like e-commerce
Home service has different economics. and most agencies use the same playbook for everyone.
← All services Meta consulting
Meta ads built around real home service buyers.
3-month consulting engagement. We architect the campaigns, audiences, and creative; your team executes day-to-day. Knowledge transfer, not lock-in.
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Acme HVAC
Sponsored · Tampa, FL
Beat the heat. A/C tune-up just $59.
Same-day service across Hillsborough.
No upsells, no contracts. Just cooler air.
acmehvac.com
Book now Buyer reach across
Meta
Instagram
Facebook
If this sounds familiar…
You're losing customers because the foundation is broken.
Conversion API is misconfigured
Post-iOS 14, server-side tracking is required. Most accounts still rely on the dying client pixel.
You're locked into a permanent retainer
Meta is a learnable skill. but agencies sell it as a forever-dependency to keep collecting fees.
What you get
Everything included in Meta Ads Consulting.
Campaign architecture
Account structure, campaign objectives, and ad set targeting. All built for home service economics, not e-commerce.
Audience strategy
Lookalike audiences from your CRM, behavioral targeting, and retargeting flows. Real audiences that convert, not Meta's defaults.
Creative direction
Hooks, formats, and creative briefs that work for HVAC, plumbing, electrical, and GC. Proven across our client base.
Pixel and Conversion API setup
Server-side tracking via Conversion API for accurate attribution post-iOS 14. Most agencies still get this wrong.
Lead form optimization
Instant Forms vs. landing-page funnels. We test both and architect what converts in your specific market.
Knowledge transfer
By month 3, your in-house team or VA can run the account independently. No lock-in. No retainer trap.
How it works
From kickoff to results.
Clear milestones. Clear outcomes. No 12-month onboarding theater.
01
Month 1
Architect the account
Account structure, audiences, creative briefs. all built for home service economics.
02
Month 2
Launch + iterate
Server-side tracking, lead-form vs landing page tests, creative rotation calibrated to CPL.
03
Month 3
Knowledge transfer
Your team or VA learns to run the account. We document everything, no black box.
04
Month 4+
You own it
No retainer trap. Your team executes, you save 70%+ vs. ongoing agency fees.
Investment
3-month engagement
Knowledge-transfer model. We build, you execute.
What you get
- ✓ Full account architecture for home service economics
- ✓ Lookalike, behavioral, and retargeting audience strategy
- ✓ Creative briefs and hook frameworks for your trade
- ✓ Pixel and Conversion API server-side tracking
- ✓ Lead form vs. landing page conversion testing
- ✓ Team training and full knowledge transfer by month 3
Proof
See all case studies → Real results from Meta Ads Consulting clients.
General Contractor Tampa, FL
300+ high-value leads in 12 months
Construction, Plumbing & Roofing Corp.
300+
Qualified leads
$2M+
New business pipeline
3M+
Site visits
Read case study
HVAC Chicago, IL
20% revenue lift, 60+ new Google reviews
Chicago Heating & Cooling
20%
Revenue increase
60+
New Google reviews
3
Markets expanded
Read case study
HVAC Tampa, FL
#1 in the Tampa Map Pack in 67 days
Bay Area HVAC
#1
Map Pack position
67
Days to rank
+47
Calls / month
Read case study
Frequently asked
Questions, answered.
Why a 3-month engagement instead of ongoing? +
Meta ads for home service is a learnable skill, not a permanent agency dependency. We architect the right system, train your team, and step out. You save 70%+ vs. ongoing agency fees.
What if my team can't run it after? +
Most can. For those who can't, we offer ongoing month-to-month management, but it's optional, not the default.
Do you do TikTok or YouTube ads too? +
Not as a standalone offering. If they fit your strategy, we'll integrate them inside the Meta engagement at no extra cost.
What's the typical media spend? +
Most clients run $3K to $15K/mo in Meta spend depending on market and service mix. We'll size what's right for your CPL targets.
Need help with this?
Talk to a real strategist.
Same-day response. No contracts. No marketing speak. just a real conversation about your business.