The challenge
How Towpath Credit Union Achieved a 10-15% Increase in Loan-Closing Ratio The ChallengeTowpath Credit Union needed a modern, secure way to engage members and streamline their lending process. In the competitive Ohio credit union market, speed and responsiveness are critical differentiators. They needed a solution that would enable faster loan approvals, improve member satisfaction, and ensure compliance with financial services regulations.all while maintaining the security an
Our approach
- 01 Audited and rebuilt the GBP from the ground up. categories, services, photos, posts.
- 02 Aligned NAP across major directories and cleaned legacy citation errors.
- 03 Built localized landing pages and on-page signals matched to high-intent search queries.
- 04 Implemented review-velocity workflows tied to job completion to compound ranking signal.
The outcome
We implemented a strategy focused on one critical pillar:Secure, Compliant SMS Communication: We deployed a secure SMS solution that enabled Towpath to send timely loan updates, approval notifications, and member communications directly to members' phones. By providing fast, compliant responses to member inquiries, we reduced friction in the loan approval process and empowered members to close loa
By implementing SMS as a primary member engagement tool, they accelerated loan closings, reduced operational friction, and became the fastest-growing credit union in their peer group.