The challenge
How Barre3 Increased Class Attendance and Studio Revenue with SMS The Challenge The ChallengeBarre3 needed a way to maximize class capacity and streamline client communication across their 5 Portland studios. With a competitive fitness market, empty class spots represent lost revenue. They needed a solution that would enable real-time waitlist management, instant class notifications, and personalized communication that would keep clients engaged and coming back.
Our approach
- 01 Audited and rebuilt the GBP from the ground up. categories, services, photos, posts.
- 02 Aligned NAP across major directories and cleaned legacy citation errors.
- 03 Built localized landing pages and on-page signals matched to high-intent search queries.
- 04 Implemented review-velocity workflows tied to job completion to compound ranking signal.
The outcome
We implemented a strategy focused on one critical pillar:Two-Way SMS Communication: We deployed a two-way SMS system that enabled Barre3 to instantly notify clients of open class spots, handle waitlist management, and communicate scheduling changes or special offers. Clients could respond via text to confirm attendance or ask questions, creating a seamless communication experience.The ResultsThe i
By maximizing class capacity across all 5 studios, the business directly increased revenue from its existing client base.