The challenge
How Capelli Hair Dressers Filled Their Schedule with Meta Ads The ChallengeCapelli Hair Dressers needed to attract a consistent flow of new clients to keep their stylists' chairs filled. While they offered professional hair styling and extensions with experienced stylists, they lacked an effective way to reach potential clients actively seeking salon services. They needed a strategy that would showcase their expertise and make booking appointments as easy as possible.
Our approach
- 01 Audited and rebuilt the GBP from the ground up. categories, services, photos, posts.
- 02 Aligned NAP across major directories and cleaned legacy citation errors.
- 03 Built localized landing pages and on-page signals matched to high-intent search queries.
- 04 Implemented review-velocity workflows tied to job completion to compound ranking signal.
The outcome
By showcasing the quality of their hair styling and extensions, we positioned Capelli as a destination salon where clients could trust their hair in experienced hands.Direct Booking & Lead Generation: We optimized the ads with clear calls-to-action that made it easy for interested users to book appointments online or inquire about services. This removed friction from the client acquisition process
By maintaining a steady stream of new client inquiries, the salon kept stylists' chairs filled and revenue consistent.